Reputational Due Diligence: Knowledge is Power

Reputational Due Diligence: Knowledge is Power

Have you heard the story about the international JV disaster? It starts with two companies of different nationalities deciding to form a JV after several years of cooperating in a B2B relationship. One of the entities, “the foreign company”, has agreed to set up the JV in its partner’s home country. There are teams of lawyers, accountants, and consultants overseeing the deal so that it goes off without the slightest hitch. And it does! The JV is perfect, sales go through the roof and everyone lived happily ever after – that is, until it all fell apart.